Publication Design & Marketing Material Creation
About the client:
Jacobus Consulting is a nationwide healthcare consulting services firm that partners with providers to continuously improve care and quality, optimize operational efficiency, and improve financial performance. They work with care providers from small local hospitals to nationwide healthcare leaders.
Epic care providers and hospital change management.
- Use Jacobus brand standards with typography, color, and imagery to create a flexible design format.
- Analyze text to develop hierarchy of information and identify opportunities for callouts of compelling facts or action steps for the reader.
- Design associated visuals (graphs, charts) for variety and communication of key points.
- Ensure consistency throughout publication before finalization.
- Optimize files for ease of online viewing/download and print.
- Showcase Epic Connect thought-leadership within Jacobus organization.
- Demonstrate service capabilities through content marketing that serves as a lead-generation tool.
- Design visually compelling packaging of content with clear hierarchy for ease of information retention.
- Create flexible format for future content marketing.
With this piece as Jacobus' first foray into content marketing, promising leads were created through the placement of this resource on their website with a lead-generation form required for download. This was also shared with their client base to deepen credibility for engaging the firm for Epic Connect Consulting services.