Ideas42 Publication System Design

 CASE STUDY: PUBLICATION & DISSEMINATION MATERIAL DESIGN

About the client

ideas42 is a social enterprise that uses behavioral science to design scalable solutions for social good. They do this through educating leaders, policy makers, and practitioners on how to meet their goals, assisting institutions to improve the effectiveness of their programs, and designing low-cost and scalable interventions in new solutions for the world—all through using behavioral insights.

SPOTLIGHT

Impact Report
To celebrate a Decade of Using Behavioral Science for Social Good, this Impact report showcases 10 years of reach and also served to further evolve the visual brand, leading to a redesign of all other visual and collateral materials.

Dissemination Reports

Images above are selected pages from 53-page report. View full report here.

GOALS:

  • Design to serve the overarching goal of design affecting behavioral outcomes.

  • Establish credibility through visual appearance and the strategic hierarchy of all content using behavioral principles.

  • Develop and extend brand standards to carry throughout pieces distributed both internally and externally.

  • Create a flexible system for multiple types of applications while preserving brand integrity.

PROCESS:

  • Identify existing core visual aspects of the brand (color, typography, imagery, expression).

  • Research and understand behavioral insights and how they affect design.

  • Develop a hierarchy of material types and define the type of communication method.

  • Redesign existing materials to comply with developed brand expression guidelines.

  • Refine and expand from existing materials to new applications.

TARGET AUDIENCE:

Decision makers, researchers, policy designers, funders, and those who have opportunity/influence to affect the greater good through their programs, interventions, organizations, and policies.

RESULTS:

Reports are distributed worldwide in digital and print versions, expanding the reach of the innovative research and processes ideas42 optimizes and releases to the world. Briefs and memos serve as official communication to prospective partners (often national organizations) and the design establishes visual credibility behind their propositions.

“Before working with Elise, we struggled to get to the level we were aiming for, and now our corporate materials are on a whole new level of visually striking and professional. She very quickly understood us as an organization, and that is invaluable. Elise knows how to translate vague steers into exactly what we are looking for. Her work is so creative while striking the balance we are seek between “playful” and “authoritative” with our work at ideas42. Having one designer take on all of our work means she is constantly thinking about how everything fits together, and has been instrumental in our having a unified brand. During our time working together, Elise has truly become an indispensable member of our team. She is not only a gifted designer, but can help lead brands and organizations in the right direction with strategic decisions.”
— Mitra Salasel, Director of Communications at Ideas42

Guides and Playbooks

Briefs and One-Pagers