Services
Design
Photography
Publication & Dissemination Material Design
Types of Projects:
Printed catalogs and books, reports and data, proprietary graphics, and ebooks/digital downloads
With all of today’s content and your audience’s limited attention, you have a small window of opportunity to connect with your audience, capture their attention, and showcase your credibility. Visual design is a large component to accomplish such and create a compelling reason to take action on your content. Your content needs to not only “look good” but work to make your messages more effective.
Through analysis and discussion of your content, overarching message, and identifying audience behavior you wish to influence, we will work together to determine the best delivery method for your project. Then, we will work within your brand standards (or develop if you do not have) to design your piece through the use of carefully selected typography, layouts, color, imagery, psychology, and production standards to create drafts for your project. From there, we will collaborate to refine and bring your project to its completion— ready to deliver to your audience.
EXAMPLES:
IDENTITY & BRAND EXTENSION
Types of Projects:
Logo design, business card/stationery suite, signage/trade show booths, visual brand standards.
Your organization’s visual identity is how you visually represent yourself (think logos and website, to start). From there, you need to create and nurture your organization’s personality and showcase your mission—that is your brand. How are you speaking and relating to your audience? Are you relevant and exciting to them? All of your marketing, design, and dissemination design efforts need to flow out of your identity and brand to keep your messaging consistent, retain credibility, and establish a connection with your audience.
Together, we’ll review your existing brand messaging and identity. From there, we’ll work to evaluate what is working and what can be improved—whether that’s new designs, redesigns, analysis, or more. Getting your identity and brand right from this point forward will make the rest of your marketing and communication efforts much easier. Start making a great first impression by having all your communications work together consistently.
EXAMPLES:
Intervention Design
Types of Projects:
Handbook/notebook design, form redesign, flyers and informational design, process infographic design, text message images, intervention program collateral, and more.
Interventions are around you multiple times a day: the form you fill out to apply for benefits, a flyer from an organization with services you need, a text-message reminder from your doctor’s office to confirm your appointment, a handbook you receive to help you navigate a complex process, and more. However, successful interventions produce the desired change or action rather than being confusing or ignored, and demonstrate the results through measurable data improvements. To have the best chance at being successful, interventions must take into account human behavior.
Together, we’ll assess the challenge you wish to address, the medium in which it should be delivered, current barriers to the desired behavior/action, and the target outcome. It may be as simple as tweaking your current designed products for greater coherence or as deep as reimagining a distinct new communication form or product than what previously was used. While always keeping humans at the forefront of our solutions, we’ll work to create meaningful impact through design.
Example:
Digital Media Design
Types of Projects:
Social media and digital advertising, email marketing, landing pages, website design consultation, digital publications, and more.
In today’s digital world, there have never been more opportunities to advertise and market and it is more challenging than ever to truly stand apart. The average internet user spends about 7 hours online per day across social media, communications apps, reading information, and more. Whether your aim is to share information, raise awareness of your mission, expand your audience reach, invite to exclusive content/events, raise funds, or simply to nurture your connection—a consistent digital presence should be part of your organization’s voice to the world.
We will work together to identify appropriate channels of digital engagement and discuss how and where to develop and deliver digital media. We’ll integrate your organization’s visual messaging across all media from email campaigns, website graphics/design, digital publications, landing pages, and social media posts—ultimately ensuring your messaging is delivered in the right places to garner maximum exposure. Together, we’ll expand your reach to meet your audience where they already are.